Features to die for

That new cell phone has a fantastic feature that you are ready to die for. This credit card gives you facilities that you wish your existing credit card had. Your car is getting old. The new ones give you a great advantage in mileage AND has a fantastic pick up. Your house could do with a ionizer. What about that latest infrared burglar detector alarm?

The marketing people are geared to entice you. The advertisements are meant to attract. But do you really require that extra feature? Splurge by all means. But does it dig into your principal or are you buying it from the fruits of your investment? And 2 months down the line, will you really use that feature in the latest cell phone?